Blog

Six Subscriptions for your Veganuary, New Year New Me, Couch to 5K Needs

The Revolution of Digitalization and Self-Service for B2B Businesses

In these rapidly digitalizing times, B2B companies would do well to remember that even in business to business matters, the customer is still king. 

Predictions for a Post-Pandemic Subscription Economy

Now that we can see the light at the end of the tunnel, the question is: what’s next for the subscription economy in a post-pandemic world? 

Definitely Cool Subscription Gift Ideas for this Definitely Not-Weird Holiday Season

The last Christmas delivery deadline has passed so we put together some last-minute subscription gifts to keep you in your loved ones’ good books.

Brace for Impact: How European E-commerce Needs to Prepare for Brexit

The transition period of the UK leaving the EU is ending, and e-commerce vendors need to make some changes to keep trading across the English

keylight listed in Deloitte's Technology Fast 50 Award

keylight is placed #25 in Germany for Deloitte's Technology Fast 50 award, with over 300% growth over the past five years.

A day in the life at keylight: ‘everyone pulls at the same rope’

We caught up with some of our Project Managers Sven, Flo, Andre and Erik to get an insight into their day to day tasks and experiences at keylight.  

Keeping the Price Right: Pay As You Go and Bundling

The best pricing strategies give customers autonomy over their subscriptions whilst maximising profits for businesses. Win-win. 

Keeping the Price Right: Freemium + Upsell Pricing Strategy

There are many pricing strategies that can be used in the subscription business model - but you may want to consider the humble freemium. 

Keeping the Price Right: Multiple Editions & Base/Overage

Customization is a key advantage of the subscription economy - read on to find out how to tailor your product to meet consumer demands.