keylight Life
A day in the life at keylight: ‘everyone pulls at the same rope’
We caught up with some of our Project Managers Sven, Flo, Andre and Erik to get an insight into their day to day tasks and experiences at keylight.
Blog
Read all about it
From subscription commerce, to case studies, to daily life at keylight.
Subscription Economy
Keeping the Price Right: Pay As You Go and Bundling
The best pricing strategies give customers autonomy over their subscriptions whilst maximising profits for businesses. Win-win.
Subscription Economy
Keeping the Price Right: Freemium + Upsell Pricing Strategy
There are many pricing strategies that can be used in the subscription business model - but you may want to consider the humble freemium.
Subscription Economy
Keeping the Price Right: Multiple Editions & Base/Overage
Customization is a key advantage of the subscription economy - read on to find out how to tailor your product to meet consumer demands.
keylight Life
Ich bin ein Berliner - Tips for Moving to the Silicon Valley of Europe
Moving countries can be daunting and confusing. But no fear! Here are some helpful tips to help you move to the best city in the world, Berlin.
Subscription Economy
The Immortal Shoe You Will Never Own: Cyclon
Imagine a completely recyclable pair of running trainers that is replaced whenever they wear out. Welcome to On’s new shoescription.
Partner Content
Pendula: The importance of CX in the Subscription Economy
We've partnered with Pendula to empower the ultimate customer experience within the subscription economy. Learn how good CX can be a game-changer.
Subscription Economy
Apple One: One Subscription to Rule Them All
Bundling subscriptions can allow companies to build brand loyalty, and give customers more bang for their buck.
Partner Content
SlimPay: Delivering superior customer experience when selling subscriptions
As ecommerce is propelled towards a ‘new normal’, how can subscription businesses nurture their subscribers and what actions should they take?
Subscription Economy
Panera vs Pret a Manger: the flat rate coffee subscription
As the pandemic lockdown threatens the office coffee run, fast casual chains turn to the subscription economy to generate a loyal customer base.
